Can You Write a Letter Like This One?
Answer “Yes,” and you’ll never have to worry about your job or rely on others for your livelihood…
Instead, you will be in big demand, earning great money, writing a few hours a day from anywhere in the world you choose to live.
For years now, we’ve been telling folks how it really is a crazy and unfair world out there…
On one hand, there are people who bust their butts working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.
But then on the other hand, there are those who seem to have found a better way.
I’m talking about people who live life on their own terms.
They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend with their kids… to lower their golf scores… to really enjoy life.
For these people, the idea of hourly wages, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.
In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year…
To take exotic trips to faraway places several times a year (often for free… )
To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)
These folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around…
Where you can go to the mall and buy that $2,500 necklace for your wife on a whim…
Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.
Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the best people to do it.
You may know some of these people.
And my guess is… you’d like to be just like them.
Now you can.
In fact, I know you can. I’m living proof of it.
It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated more… never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)
But then I discovered something that changed my life…
I learned the simple secrets to writing the kind of letter you’re reading right now.
No Bosses, No Commute
Now I “work” a few hours a day. I write one, maybe two letters a month.
About a decade ago, my family and I moved from crowded and too-hot-for-me Florida to a little historic town in the Vermont countryside.
Recently we decided to split our time – between a cottage on Lake Champlain…
And a Penthouse apartment in downtown Toronto, the town where I’m from.
Country, lake and city life… It’s the best of all worlds.
Best of all I have no bosses, no commute.
I write from an extra room I set up in each home. Some days, I’ll head to the little writing studio I decided to rent in the heart of town, just for a change of scenery.
For a break, I’ll take the kayak out for a “spin” on the lake … grab a coffee at the local market… or take our two Samoyed dogs, Yukon and Betty, out for a run.
I absolutely love the freedom of it!
My neighbors think I’ve taken early retirement – probably because they never see me working.
In many ways, I have retired. Because, for the first time in my life, I decide how my days will be spent. Some days, I’ll feel like working for a few hours (typically in the morning). Other days, I’ll play some golf, have lunch in a city cafe … or just hang out with my teenage son.
But what surprises people most (and may surprise you, too) is the income my “retirement” lifestyle gives me: around $400,000 a year.
And I’m not kidding you or pulling any punches here…
It all stems from my ability to sit down and write (some would say “rattle off”) a simple letter like the one you’re reading now.
If I really wanted to, I could make a lot more. Some people I know who’ve learned this skill are making $500,000… even $1 million a year. (You’ll meet a few of them in a minute… many are friends of mine.)
Here’s the thing, though…
Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.
It’s a skill that –– once you have it –– will put your financial destiny squarely in your own hands, for as long as you want to use it.
You’ll be in constant demand.
You’ll never be wanting for work or money, no matter what state the economy is in.
It’s something you’ll be proud to mention to your friends and people you meet. (Believe me, people will be very intrigued when you tell them what you do. They’ll want to know all about it.)
Along the way, you’ll learn much about yourself, about business, and about the world around you.
And depending on who your clients are, you’ll get some nice perks as well. I’ve been on dozens of trips over the years – Barbados, France, Spain, and beautiful five-star resorts throughout Canada and the States.
My most favorite work trip was a seven-day cruise aboard a Crystal Cruise ship, the “Ritz-Carlton” of cruise ship travel.
And since I actually was “working” on these trips, I paid for none of them.
A Chance to “Reinvent” Yourself
“The ability to pay my bills no longer worries me, even in these rough times. I know I can always market my skills to an endless list of potential clients and keep enough copywriting projects rolling in.”
But more than anything else, it’s an opportunity to “reinvent” yourself… and learn a financially valuable skill that will quickly lift you above any economic fray… forever.
What’s more, you can use this new skill in so many ways.
Use it to turn a hobby or personal passion into a fun and lucrative career.
Use it to help find a cure for cancer or help those in distress.
And what a blast it is! This life of sitting back with a laptop telling people about things you love and believe in – and being paid very well to do it.
Once you have this skill, you can do and accomplish anything.
It’s that powerful.
I know. Like I said, I went from a $6.50 per hour grocery store shelf stocker to a six-figure income earner in about a year.
And I’m not the only one. Many folks have discovered this amazing little opportunity… just like you’re about to do today.
How to Make $210,000 Writing One Letter a Month…
Get paid $210,000 to write 12 letters? It can (and does) happen.
A writer with an established track record can command $8,000 per letter. So 12 letters pays $96,000 in writing fees alone.
Now let’s say six of those letters become “controls” — which means they bring in the most money and keep mailing time after time. If, over the course of a year, each of those six letters mails five or six times, your royalties can add up to another $120,000.
That’s over $210,000 a year writing one letter a month!
More letters = more writing fees. More controls = more royalties!
And all you need to enjoy this success is a computer… a desk… and AWAI’s Accelerated Program for Six-Figure Copywriting to show you the way!
I just found out, in fact, that the son of a friend of mine learned to write letters about a year and a half ago.
The following year he made over $250,000 – and they say this year he’s on track to make over $300,000…
And it wasn’t long ago this 27-year old was wondering “what to do with his life”!
As amazing as that is, he tells me a colleague of his who left what she called “a 9-to-5 cubicle nightmare” to learn letter writing just a few months earlier has done even better…
She made over $300,000 in her first year of writing – including over $100,000 off a single letter she wrote!
I know that may surprise you…
That writing simple, conversational letters like the one you’re reading now can pay so well.
But, as you’ll learn by reading on, there’s a reason this kind of letter writing pays so well.
Because I can assure you – if the letter that paid that former cubicle worker made her $100,000…
You can bet it made the company who paid her to write it millions!
You see, the letters we write serve as the foundation of a $2.3 trillion industry that –– thanks to the Internet and online marketing –– is growing faster today than it ever has before.
In fact, some of the biggest growth occurred in the last three years – during a time when the “traditional economy” struggled mightily.
And the demand is now so enormous that, as soon as I finish writing this letter, I can make a phone call (or send off an email) to one of my clients –– and have five new projects to choose from… each worth anywhere from $20,000 to $150,000 in potential income to me.
I’m not bragging.
That’s just the way it is when you can write one of these letters.
And I’m here to say, in no uncertain terms:
If I can do it – so can you!
Today, I’ll tell you all about how our business works …
And show you why, if you’re willing to learn the very basic secrets to writing a simple letter like this one, you too can make a very generous six-figure income writing a few hours a day from the comfort of your home…
Is This for You?
“AWAI’s Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I’m finally leading the life I was meant to live. I can’t thank you enough!”
But first, there’s a question I feel I should ask anyone who’s interested in what we do:
Is “writing letters” right for you?
I can help you know pretty quickly if it’s for you or not.
For instance, if you’re someone who needs the structure of a 9-to-5 job or thrives in an office environment, then you’re probably not going to embrace the kind of “do-what-you-like-when-you-like” lifestyle that comes with letter writing.
And that’s fine. (Although there are companies who do hire in house writers these days… and also pay very well, if 9-to-5 is your “thing”…)
But to me, the thing I love about letter writing is the freedom – the care-free-drop-everything-fly-to-Paris lifestyle it can give you.
So if you’ve ever fantasized about what it would be like to live “the writer’s life”…
If you’ve always wanted to escape the daily rat race, face new and exciting challenges every day, and have the freedom to wake up on any given morning and say, “It’s just too nice to be sitting inside. I think I’m going to spend the day with my family… or go for a hike… or play a round of golf.”
If you’ve ever dreamed of being able to live and earn a great income anywhere in the world – maybe in a little villa by the sea here at home, a historic European city, or even on a Greek island for a summer…
Or if you’re just sick of not living up to your potential in life – and you feel like the time to make any real changes is quickly slipping away.
Then my hunch is that letter writing is ideal for you.
It really is a chance to “take back your life” – from the corporate world, from the bosses who decide your day for you, from rush-hour traffic, from the headaches, pressures, and (these days, especially) the job insecurity that comes with the workaday life.
And let me make something very clear…
This is not a “get rich quick” proposition.
It doesn’t have anything to do with wacky chain letters… or any kind of multi-level marketing scheme… or placing ads… or buying products and having to resell them on your own.
This is a very serious opportunity to learn a highly marketable and lucrative skill that – once you have it – can put you in high demand by some of the biggest companies in the world…
Success won’t be automatic.
Nobody will do it for you.
You’ll need to know what elements go into every successful letter, and you’ll have to make the effort to learn them.
That said, once you have this skill, you’ll have unlimited potential.
Whether you want to make a nice little side income helping local businesses make more sales … launch your own multimillion-dollar direct-response enterprise… or anything in between …
This skill will help you do it.
Now I know it may be hard to believe that you can make so much money and change your life so dramatically by knowing the secret to writing a simple letter like this one… and being able to do it on your own terms… from anywhere in the world.
But let me take it one step further…
You Don’t Even Need to Be a “Writer” to Be Successful
Some of the best writers in our business have no formal writing background at all.
They just love to write… and they learned the proven formula for writing great letters.
If you enjoy writing, you too can have this “dream” lifestyle – just by learning the few powerful secrets that make these simple letters successful.
In fact, if you spend a few more minutes with me today, I’ll tell you everything you need to know about this amazing, yet little-known, niche of the writing industry… where you can “retire” from the job you have now… and earn more money than most doctors, lawyers, or other well-schooled professionals.
I’ll also show you how the very first letter you write can earn you $10,000 in cash – and launch you on your brand-new writing career faster than you ever thought possible! (It’s happened to many who have taken this life-changing opportunity seriously… and it can happen to you, too.)
But first, it’s high time I introduced myself…
Not a Writer? No Problem…
Most people think that to be a successful writer you have to be born with a special talent… study the classics… amass a huge vocabulary… and know all the rules of English grammar, usage, etc.
To be a great copywriter, you just have to enjoy writing — and understand the simple rules that go into making strong copy.
And the number one rule is: Be Yourself! In other words, don’t try to be a writer.
Don’t use big words, flowery sentences, or fancy prose. Don’t try to be clever — and avoid clichés at all costs. The most successful sales letters are written in a very conversational tone — almost like you’re talking to a friend. In fact, one of the secrets you’ll learn in AWAI’s Accelerated Program for Six-Figure Copywriting is “the barstool test,” where you read something you’ve written aloud… and if it sounds like something you’d say to a friend sitting next to you — it’ll work as sales letter copy!
Once you can write in a conversational tone, it’s just a matter of knowing what to say when. Of course AWAI’s Accelerated Program for Six-Figure Copywriting will show you everything — and it’s jam-packed with tips and techniques designed to make every paragraph you write more effective and powerful.
And be sure to pay special attention to “The Architecture of Persuasion,” explanation you’ll find in Part 3 Read it and you’ll understand in an instant what great copywriting is all about.
Hard to Say Where I’d Be Today…
My name is Paul Hollingshead.
I’d hate to think what my life would be like had I not come across this opportunity – like you have today.
Before I learned the secrets of writing simple letters like this one, I was in my 30s, stocking the dog-food aisle in a grocery store. Not only that, I was about to get fired, because, for some reason, my boss had it in for me. (Maybe because my heart wasn’t in what I was doing… and it showed!)
Imagine – working for near minimum wage – and soon to be fired from the job!
That’s when I met the gentleman I’m going to introduce you to today – a man who literally changed my life.
I went from no money and no future to living a dream lifestyle where I can earn virtually as much money as I want to make.
Think about it for a minute …
Need $20,000? Write a Couple of Letters
“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate… and so broke… I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!”
– Monica Day,
If most families want to go on vacation or rent a beach house, they put away a little bit from their savings all year long.
But I don’t have to scrimp and save…
If I know I’m going to need an extra $20,000 to, say, rent a summer beach house or take a nice vacation, I’ll merely sit down and write a couple of letters.
If I want to put a new kitchen in our house (which we did recently) and need $50,000 to do it… I’ll set aside a month or so and write a couple of letters.
My point is this…
Once you have this skill, it’s like you’ve been granted an all-powerful gift of near “Unlimited Income.”
You just decide how much you need and figure out how many letters you need to write.
It’s like having a little wealth dial you can turn as high as you want!
Now, if you’re with me to this point, I’m sure you’re intrigued.
Let me explain to you how the business I’m in works – and why companies are so willing to pay writers like me big dollars to write a letter like this one.
Just What Is “Direct Response” Anyway?
“From the moment I began AWAI’s program, I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing the program, I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that
paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI’s program did that and more.”
– Paul Lawrence,
You see, I write promotional letters for the $2.3 trillion direct-response marketing industry. (Yes, that’s trillions! Surprised? Most people are… )
So what is “direct-response” marketing – and how is it different from other advertising?
Unlike the “image” or brand advertising that you see in newspapers and magazines, direct-response is any kind of advertisement or letter that asks you to take an immediate and specific action – whether it’s to order the product right then and there or request more information about it.
Companies use direct response to sell everything from mattresses to financial newsletters… from health supplements to fruit baskets.
Non-profits organizations raise billions using direct-response techniques, too – from political candidates to environmental organizations to children’s aide groups.
And let’s not forget the multibillion-dollar business-to-business market, one of the most lucrative and in-demand niches of the direct-response industry for copywriters.
All of them use direct response because a well-written letter can bring in millions of dollars – for a fraction of the cost of opening a storefront or selling wholesale to retailers.
And because there are so many lists of so many different types of buyers available, a company can send letters directly to the people and businesses most likely to buy their products…
But recently something came along and exploded the opportunity 100-fold:
These days, most direct marketing is done online …
Through websites, emails, landing pages, discussion boards and forums – even through the pages of well-known social media sites like LinkedIn, Facebook, and Twitter… and lesser known ones like Instagram, MyLife, Ning, PLaxo, XING, and others.
That’s where the letter writer comes in.
A professional we call the copywriter.
$160,000 From One Letter
“In 2003, I had advanced to a point in my sales career where weekly travel was inevitable. I was at the top of my field, earning a great living. But as a new dad, I didn’t want to be away from home all the time. Plus, I was getting tired of continually rising quotas – an inevitable reality when you’re in sales. Eleven years of chasing numbers had worn me out. I was ready for a change. Yet I didn’t want to sacrifice my high income and my family’s financial future.
“AWAI’s Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. In my first full year as a freelance copywriter, I earned $163,481.”
– Ed Gandia, Marietta, GA
“Copywriters” are folks who know how to do one thing and do it well: write persuasively…
Whether it’s a long-form letter like this one, which tells a complete story about a wonderful opportunity…
Or a few paragraphs on a website or in a personal email that convinces someone to learn more about an exciting idea…
Either way, copywriters are paid very well to write them – because the best ones know the simple secrets to making a direct-response sales letter work. For that reason alone, they’re in very high demand… and are paid very well for their services.
It’s quite possible for a copywriter to live very nicely off just one successful letter per year.
I’ve written letters that have paid me tens of thousands of dollars… simply because they mailed so successfully time after time. (One letter I wrote paid me roughly $40,000 a year for four straight years. That’s over $160,000 in income for about two weeks’ work!)
Or, I may write a letter that sells the product I’m writing about exceptionally well.
Recently I was paid over $114,000 – just from one letter I wrote.
As you can imagine, it was quite a nice feeling to wake up and see that much money wired directly into my back account!
Here’s the actual entry:
Now, that’s a lot of money for a lot of people. It certainly is for me…
But I’ve heard of people making way more.
One guy – a peer of mine named Mike P. who writes the same kind of letters I write – made over $1.5 million dollars on a single letter.
Another great copywriter, Richard Armstrong…
He made so much money from one letter he wrote that he took an entire year off to write a novel he’d been dreaming about writing!
Now I know, for someone looking in from the outside…
For someone who doesn't know our business…
I know it might be hard to believe you can make so much money from writing a regular old letter like this one.
But as I’ve showed you, you can.
And the reason is – royalties.
You see as writers, we’re not only paid well to write the letter…
We can get bonus royalties as well.
Royalties work for a copywriter much like they do for a fiction writer who writes a bestselling book.
The more people who see and read your letter (whether it’s via the mail or the Internet), the more you’re likely to get paid.
Like a book, the longer it stays on the “best seller’s” list and keeps being sent out to readers, the more the money adds up.
And, of course, the more revenue your letter generates, the more you’re likely to make as well.
For instance, if you write a letter that sells a million dollars worth of products for your client – and you have a deal that pays you a 4% royalty…
That’s a $40,000 bonus.
Of course if your letter mails several times – and ends up generating $5 million – now your royalty is $200,000.
And believe me…
When the letter you write is being mailed or sent to millions of active readers who love getting these letters, the money can add up very fast.
You Can Make Between
$130,000 and $540,000 Per Year
Of course, most successful copywriters don’t write just one letter a year. They write 10, 15, even 20 letters. (There’s plenty of work, don’t forget – from long letters like this one to half-page emails.)
And once this very close-knit industry finds out you can write winning copy – your phone won’t stop ringing!
That’s why, over the course of a year, you can easily earn anywhere from $30,000 to $240,000 in writing fees alone.
And if you have just “average” success with half of them… royalties could put an additional $100,000 to $300,000 in your pocket!
That’s between $130,000 and $540,000 a year – depending on how many letters you choose to write.
Throw in one “blockbuster success” – and just watch those numbers explode higher.
Did you ever think writing simple, personal letters like this one could be so lucrative?
Neither did I until I met the gentleman you’ll meet now – the man who will be instrumental in helping you grab your share of the tremendous wealth you can earn by writing simple letters like this one.
Meet the Gentleman Who Made It Happen for Me… and Can Make It Happen for You, Too
His name is Mark Ford… and he’s the one who helped transform me from a minimum-wage grocery store stock boy to a professional, in-demand copywriter earning upward of $300,000 a year… writing a few hours a day… living my life very much on my own terms.
Thanks in large part to his ability to teach letter writing, Mark has helped dozens of companies grow into multimillion-dollar enterprises. Among them, Agora Publishing, which was an $8 million direct-response business before he started giving them his copywriting and marketing advice. Today, it’s one of the largest direct-response publishers in the country, with over $350 million in sales (and always looking for new writers!).
Mark’s talent and skill have allowed him to create an impressive lifestyle for himself and his family… while spending more and more of his time on charitable endeavors, both in the U.S. and abroad.
But what’s really important for you to know – is that Mark takes great pride in the fact that he’s been able to pass on his knowledge to so many.
The copywriters he’s trained (me included) have been responsible for over a billion dollars’ worth of direct-response sales through the mail and online.
Learn the Same Secrets That Have Sold Billions
It’s no surprise.
Because besides knowing what makes great sales letters great – Mark Ford is a brilliant teacher. (In fact, prior to all his financial success, he spent several years teaching literature and writing at the university level.)
Naturally, I’m thrilled to have been one of his many students.
There’s no way I could have the success I’m enjoying had it not been for Mark Ford introducing me to powerful copywriting tips, techniques, and strategies he’s mastered over the years.
AWAI's "$10K Challenge"
It’s very simple, really.
In AWAI’s Accelerated Program for Six-Figure Copywriting, there’s a section marked “Your $10K Challenge.” It includes everything you need to write a sales letter for the very program you’re taking. You’ll find industry stats, program information, details, facts, testimonials – the whole bit.
Set it aside. (Some members tell us they print it out and tape it to a wall near their desk for “inspiration and motivation.”) Work your way through the program. Learn how a sales letter is structured. Soak in all the copywriting secrets and strategies. And when you feel you’re ready, start working on your letter. And when you’ve got it just right – send it in. If it’s good (or even if it just needs a little help) – we’ll test it. If it beats our “control” letter – or performs well enough to re-mail – we’ll pay you $10,000!
Julie Hassett won our $10K Challenge in 2015. Today, she's a happy freelancer living her version of the writer's life. Who knows, you could be next – and earn $10,000 before you even finish the program!
“It’s such an incredible honor to be AWAI’s $10K Challenge winner this year! It represents a true milestone in my career. Just four years ago, I began studying AWAI course materials… determined to be a working copywriter. And now, I have the distinct pleasure of writing enough successful copy to warrant winning this challenge. I can’t wait to continue working with AWAI and honing my copywriting craft alongside the best in the business!”
– Julie Hassett, AWAI member and working copywriter.
But I’m not the only one…
And there have been countless others.
Now before I tell you how you can join us on this very lucrative list… here’s a confession.
As generous as Mark is with his knowledge…
As much as he loves it when people he helps go on to successful careers in writing and business …
It’s not like Mark doesn’t win on the deal too.
That’s because many of the people he’s helped go on to write letters for companies in which he’s involved or has a financial interest.
And when you consider that the letters those folks have written have likely sold billions of dollars’ worth of products and services over the years …
Not only are the copywriters paid well, Mark’s businesses flourish as well.
And there in lies the beauty in what we do.
When copywriters are paid well, it means the businesses that hired them are very happy… and very successful.
So you see, Mark – along with thousands of other publishers, marketers and Web-based business owners – has a vested interest in seeing there are plenty of qualified writers who can write the millions of letters and online content needed to drive this enormous industry.
But here’s the thing…
Once you understand how this industry works, the sky is literally the limit!
Once you understand the power of persuasive writing – and come to learn the secrets of unleashing it in your own business – you can make literally millions of dollars, year after year, for as long as you choose to use it.
That is not a pipe dream.
It’s a fact.
I know people who have and are doing it. Like my friend Don, who launched an online natural health business – and Peter, who started in this business when I did, and now makes $2 million to $3 million per year in the information publishing business.
But that’s a hill you can choose to conquer at a later date if you like…
Because, as with anything, there’s always a first step to take …
And in our business, the first step is mastering the art of persuasive writing and learning all the powerful copywriting secrets Mark Ford – and some of the other top copywriters in the industry – know and use.
Secrets that can take you from wherever you are today – and transform you into a writer living “the charmed life,” earning top dollar and having as much (or as little) free time as you desire.
Everything You Need to Know
“The AWAI program has given me the best learning experience I’ve EVER had. It’s helped me see plainly what I need to do to succeed and given me the roadmap and information I need to get there. I can’t thank you enough”
– Sharon Olsen,
“I am so excited… (a freelance marketing consultant) just emailed me to say she’s got several projects coming up… and asked if I’ll be available… I know I wouldn’t have gotten these opportunities without the knowledge and confidence I’ve received from AWAI’s program.”
– Kammy Thurman,
You’ll learn all there is to know about this huge and ever-growing industry…
Where a single letter can produce millions of dollars in sales – and reward the copywriter who wrote it very handsomely.
You’ll learn who all the players in the industry are… who’s looking for writers (practically everyone!)… who pays top dollar… and the best companies to write for.
We’ll even help you get started – by showing you surefire ways to land your first assignment and launch your six-figure copywriting career. We’ll show you how to get the attention of marketing people who are looking for copywriters.
Plus, you’ll have an opportunity to write a letter for us. And if your letter’s a winner, we’ll give you a professional writing contract for $10,000.
But before I tell you just how we plan to put all this incredible information at your fingertips, let me explain how and why this enormous opportunity has landed in your lap today.
This is a true story…
One day, over a steak dinner, Mark was lamenting to me and Don Mahoney (the guy I mentioned earlier who Mark snatched from the road to nowhere… and who went on to earn over $300,000 as one of the country’s top copywriters) about how his clients have all these products to promote but no one to write the letters.
“There are just no copywriters available,” he told us. “They’re all backed up with work.
“I wish I could clone you guys,” he joked.
That sparked an idea.
If Mark could successfully teach Don and me – a small-town cabinetmaker and an on-the-outs grocery clerk – to write a winning sales letter, why couldn’t he show anyone willing to learn how to do the same thing?
That’s when it hit us.
Why not put all the copywriting secrets Mark has amassed over the years into a thorough, concise, “learn-as-you-go” program – and offer it via the business we know best: direct response!
We went to work immediately.
First, we gathered all our best copywriting secrets – secrets Mark, Don, and I had used to sell billions of dollars’ worth of products and services over our combined 50 years of experience.
We studied successful direct mail from all sectors of the industry – retail products, business-to-business, fundraising, subscription letters, financial newsletters, health products, and more.
We contacted dozens of the world’s top copywriters and industry experts for their best writing and selling techniques.
Armed with literally hundreds of the industry’s most powerful copywriting secrets, we went to work organizing and incorporating them into a step-by-step program for writing powerful direct-response letters – from captivating, attention-grabbing headlines… to irresistible offers… and everything in between.
We divided the secrets into two categories: “Core” elements every successful letter needs to have, and “Master” secrets you can use to ratchet up the effectiveness of any letter you sit down to write.
But besides cramming the program full of the most powerful copywriting techniques on earth, we also made sure the material was easy to learn and fun to do.
And we worked extra hard to create a program that anyone with even the most basic writing skills could succeed with.
We promised ourselves that no one would ever see this program if it weren’t the absolute best ever on the subject of copywriting. (Anyone who knows Mark knows he’s a proud perfectionist. If his name were to be associated with it, it had to be the best.)
That was nearly 20 years ago.
Since then, the company we started – American Writers & Artists Inc. (AWAI) – has become the world’s leading and most respected publisher of direct-response copywriting information.
And the “flagship” program we created – AWAI’s Accelerated Program for Six-Figure Copywriting – has become “The Standard” in copywriting training for anyone new to our industry.
In fact, many of the top direct marketers and information publishers are reluctant to even consider hiring a new writer who hasn’t taken our Accelerated Program For Six Figure Copywriting!
It’s constantly being been revised, updated, and bolstered with all the latest selling and writing techniques…
So that it’s 100% relevant to today’s direct response industry.
For instance, when the Internet came along and transformed our industry, we focused on incorporating all the secrets to successful Web copywriting and marketing into the program.
Of course, it didn’t hurt that one of the companies many of the professionals associated with AWAI write for – myself included – was one of the first direct-marketing companies in the world to successfully “crack” the online and email marketing code… and develop an online marketing formula companies all over the world use every single day.
And make no mistake about it:
The enormous growth in Internet marketing over the past five to 10 years has created even more demand and even more opportunities for copywriters.
That’s because marketers no longer have to print and pay millions to “mail” a letter like in the olden days.
These days, marketers can send out multiple letters everyday, via email and through the online ad networks, Facebook, Google, Twitter and other media.
And somebody has to write those letters.
And thanks to the Internet, you’re not just mailing your letter to 100,000 people on a given list…
These days, virtually everyone who owns a computer with an Internet connection is a potential customer…
Literally tens of millions of people now have an opportunity to read your letter, buy your product… and contribute to your income!
That’s why AWAI is so excited to introduce you to this opportunity.
Over the years, we’ve helped thousands of folks change their lives by becoming professional writers.
Many are happy just making extra cash writing from home – on their own time. Like Shama Sankaran, who wrote us to say:
“Copywriting brought out my hidden creativity and raised my self-esteem. Of course, the extra money has helped to improve my lifestyle as well.”
Or Kelly Richardson, who wrote to tell us about all the writing projects he’s had over the past year:
“Working VERY part-time (I’m still a full-time, high-school English teacher), I’ve just cleared over $40,000 in project fees in the past year.”
Others who are more ambitious… like Heather Robson… are using their new-found copywriting skills to build lucrative home-based businesses:
“I see bigger possibilities in everything now. I have dozens of business ideas based on looking at situations and markets through my copywriter’s lens.”
Sean McCool used his skills to land a job with one of the top information publishers in the country:
“I wanted to thank you for your help and to thank AWAI for the training… without all of you, none of this would have been possible.”
Leah Carson was looking for more money and a lifestyle change. She found both through the AWAI Accelerated Program:
“Since becoming a copywriter, I’ve really enjoyed the little things that have made life easier… and, I’ve gotta say, tripling my income is something that I smile about every day.”
Mary McNamara is using her copywriting to make the world a better place:
“Funds raised by the letters I write make a real difference in the lives of less fortunate children. Yes, I’m paid well for it — but the money’s nothing compared to waking up and feeling good about the contribution I’m making each and every day.”
Even people from our industry rave about the “Six-Figure” program:
“The Best Course on Copywriting… Ever”
Robert Bly, author of over 70 books on writing and marketing, including the best-selling Copywriter’s Handbook, said:
“This is the best program on copywriting I have ever seen anywhere in any form. Anyone who wants to get into direct-response copywriting would benefit enormously from taking it.”
(Bob’s so impressed with our program, in fact, that he agreed to sit on our Board and work with our members. We’re glad he did. He’s a member favorite at our copywriting get-togethers… and few people can teach you more about the direct-response business than Bob!)
In fact, that’s one of the unique and amazing things about The Accelerated Program for Six Figure Copywriting…
Over the past 20 years AWAI has become the de facto “official” copywriting training organization for our industry.
It’s because marketers have seen the success writers who’ve taken our “Six-Figure” program have within their own organizations and with their competitors.
Which is why when top marketers and copy chiefs are looking for new copywriters, the first place many of them call is AWAI.
They know that we’re a company founded and run by “working copywriters” -- professionals who are “out in industry” writing letters for major companies each and every day…
And that we’re constantly gathering up all the best, the latest and most relevant writing techniques … and incorporating them into our “Six-Figure” program.
As a result, AWAI – and the programs we create -- have become something of a “storehouse” for all the world’s most powerful copywriting secrets …
That’s why, if you’re looking to learn a powerful, income-generating skill that will last you a lifetime – AWAI is the organization to align yourself with …
And the AWAI’s Accelerated Program for Six-Figure Copywriting will give you every opportunity to succeed right away in this very exciting, highly lucrative business of letter writing.
Right off the bat, you’ll be eased into the life of a copywriter.
Industry Pros Have Discovered The Power of AWAI ’s Program…
“The simple fact is, AWAI’s Accelerated Program for Six-Figure Copywriting is hands down the best way I know to get a working knowledge of the world’s most effective copywriting techniques today.
It has, quite simply, become the standard of the industry. Like many direct response companies, I won’t even consider hiring a copy cub who hasn’t completed both the basic and the advanced program.”
“As a marketer who has hundreds of copywriting resources on his shelf — I’ll tell you AWAI knows their stuff!”
“Most copywriters will tell you there are proven, specific techniques behind the art of persuasion. The same ideas that hide behind the ‘junk mail’ you find in your mailbox everyday are the same ideas you can use to boost your query letters and grab an editor’s attention.
AWAI has not only uncovered these secrets, but they’ve managed to put them all together in an easy to follow program.
I worked as a consultant for a large corporation for over 12 years. While employed there, I had the opportunity to go through many ‘consulting’ or ‘sales’ courses that cost literally THOUSANDS of dollars. Through those courses, I only learned a fraction of what’s contained in the AWAI program.”
You’ll learn all these and many, many more powerful writing secrets, selling techniques, and masterful insights into the art of persuasion… from some of the best copywriting minds in the business.
One of my favorite techniques is something called “The Barstool test”.
It’s all about writing the way you’d talk to a friend… over a drink… at a bar. Forget the big words, the flowery language… the dramatic prose…
The barstool test is one of the most powerful secrets for writing great sales letters, because it ensures a strong, personal rapport with your reader.
That’s why one of the first things you’ll learn when you take the AWAI program is to forget everything you’ve learned about traditional writing… and just write the way you’d talk to a friend about something you’re passionate about!
What could be easier than that?
A Network Like No Other
“I’m pretty picky about what resources I recommend to my readers. I won’t endorse anything that promises you can ‘get rich quick’ or that professes to know the ‘secret’ of ‘fast, easy success.’ Hey, if you could really earn $1,000 a week stuffing envelopes at home, the American workplace would be empty. As much as we may wish for some magic answer, the fact of the matter is this: Changing course to create the kind of work and life you really want takes time, effort and commitment. Period.
Naturally then I was somewhat skeptical when AWAI contacted me about the program ‘Accelerated Program for Six-Figure Copywriting.’ Before I recommend anything to my readers I like to see it for myself. In a matter of days, I received the entire program — over 700 pages of material!
Before I launched Changing Course, I worked in the marketing field, so I know a little about the direct mail and copywriting world. To say that I was impressed with the program content would be an understatement. It is highly readable, thorough, and on-target.”
– Valerie Young,
But as jam-packed with writing secrets as the program is, it’s just one aspect of your copywriting learning experience.
AWAI will not only prepare you for your new copywriting career but will show you how to launch it as well.
You’ll get regular insights into writing and the industry through your FREE subscription to The Golden Thread – our weekly e-letter featuring writing tips, advice, success stories, and, yes, JOB OPPORTUNITIES.
The Golden Thread will educate and motivate you. And it will be just one of many sources for finding paying assignments when the time comes for you to start writing for money.
You’ll also be given access to AWAI’s Members-Only Website – where you can pick up even more tips and strategies… check out the latest job list… get answers to questions you may have… and search the over 1,500 articles archived there.
There’s also the AWAI Member Forum, where AWAIers talk about their new copywriting careers, build friendships, and form copy circles and buddy groups. It’s a great place for like-minded people to meet and share ideas.
Then there’s our Annual Copywriter’s Bootcamp and Job Fair, which has become the event of the year for up-and-coming writers to mingle with experts, meet marketers, and learn the latest copywriting secrets in a fast-paced and dynamic environment. (Job Fair attracts dozens of marketing professionals who are searching for new copywriters. There’s a long list of our members who have landed lucrative jobs and assignments there.)
Plus – and this is a biggie – there’s DirectResponseJobs.com, our exclusive Online Job Board, where marketers and writers come together.
As I said, AWAI has become the place the industry turns to for copywriters to write the volume of letters that need to be written.
And with the industry’s demand for copywriters growing – and the reputation of our program and the members who complete it getting stronger – we knew we had to provide a way for marketers to place their job ads one day… and have a writer in place the next. DirectResponseJobs.com was the result.
As an AWAIer, you’ll have full access to this service – and it’s free!
All of this is meant to do two things for you: 1) prepare you to take your place among the top copywriters in the country, and 2) help you launch your copywriting career.
There’s No Hurry –– You Go Entirely At Your Own Pace
“For the aspiring copywriter new to the arena of persuasive writing, AWAI’s Six-Figure Copywriting Program is a great way to quickly develop your skills. And those skills can open the door to many lucrative copywriting opportunities, whether in direct response or the even larger universe of freelance commercial writing: helping companies from Fortune 100 on down to 10-person shops craft a whole variety of marketing materials for rates that can average $70-100 an hour and hit $150 or more.”
– Peter Bowerman,
Now I know this might sound like a lot to you. And it’s natural to feel a little overwhelmed by it all.
But please understand that there’s a logical sequence to everything you do in AWAI’s Accelerated Program for Six-Figure Copywriting – and that it can all be done online, entirely at your own pace.
The initial part of the program teaches you about the business of copywriting… and how to prepare yourself for your new copywriting career.
Before you know it, you’re on your first writing exercise… putting into practice the same skills and knowledge the country’s top copywriters use every day to write powerful direct-response letters.
Then you dig into the meat of the program… where you learn the basic structure of a sales letter – and what every letter needs in order to be successful.
With that foundation in place, it’s just a matter of discovering, absorbing, and incorporating the powerful copy secrets that follow… each one designed to take your copywriting to the next highest level.
You’ll even get an insider’s tour of the top markets that need copywriters… and client-finding resources that show you where to go and what to say so you can get hired right away.
In short, if you don’t become a top-notch copywriter with all the resources we’ve put in place for you, it’s only because somewhere along the line you’ve decided copywriting isn’t for you. (Which won’t insult us, by the way. In fact, if you decide copywriting isn’t your cup of tea, you won’t pay a dime for the program! I’ll tell you all about our no-risk guarantee a little later… )
After all, remember why this program exists: Our industry needs writers… badly! And we want you to succeed. Because, guess what?
We ONLY Succeed When YOU Succeed
Here’s what I mean by that…
Like I mentioned, AWAI has developed close relationships with some of the top direct-response companies in the country over the years.
They’ve seen the kind of letters AWAIers are capable of writing. And they’re more than happy to give our members an opportunity to write for them.
Take Catherine, who took AWAI’s Accelerated Program for Six-Figure Copywriting shortly after high school. She followed the program and completed her exercises faithfully.
Her dream was to write for Nightingale-Conant, a leading publisher of self-improvement products. Following the self-marketing and self-promotion techniques presented in the program, she contacted the company directly. They liked what they saw and gave her an assignment. The result? Catherine’s been writing for them for years now – and they love her work.
Not long after she started, she sent us this letter:
“I am truly living out a dream… For four years now, I’ve been blessed to work with one of the largest direct-mail companies in the industry, Nightingale-Conant. None of my success would’ve happened had I not taken this program and done the exercises faithfully.”
The fact is, we have hundreds of letters on file (and lining our AWAI office walls – if you ever visit us, you’ll see them!) from members thrilled with the opportunity AWAI’s Accelerated Program for Six-Figure Copywriting has given them.
But not all of them are from members.
Many include happy marketers and direct-response company owners who have seen the program and worked with AWAI-trained copywriters. Jenny Thompson, Agora Health Group Publisher, says…
“I’m always looking for strong copywriters to recruit new subscribers and sell products. I can never have too many good writers in my Rolodex. I’ve seen AWAI’s program, and I can tell you that anyone who successfully completes it is someone I want to talk to about writing for me.”
Bill Bonner, Founder and President of Agora Publishing, the largest direct response information publisher in the world:
“This past year alone, my company, Agora Publishing, paid out over $7 million in writing fees and royalties to a handful of copywriters. And I’m happy to do it… because a good letter is the ‘engine’ of my business.
That’s why I’m always looking for more copywriters — lots more. There just aren’t enough to write the hundreds of letters my company needs written every year. And I’m not alone. The whole industry needs copywriters.
I’m pleased to hear that my publishers are working with more than a dozen copywriters who have come from AWAI’s program, which is by far the most comprehensive program I’ve seen on the subject of copywriting.”
And these are just a few of the letters we’ve received. More arrive every week.
Bottom line is this.
When you succeed, our industry succeeds. And when the industry sees the high level of writing coming from AWAI’s Accelerated Program for Six-Figure Copywriting members – we succeed too.
But perhaps no one benefits more than you.
Particularly if you’re at a point in your life where you’re just not happy with the job you’re in… with the money you make… or the strains and stress that come with the typical workaday life.
If that’s the case, I’d love to see you give AWAI’s Accelerated Program for Six-Figure Copywriting a try.
You can do it for the money, yes. (I’ve shown you what top copywriters in our business make. To this day, I have to shake my head and smile when I see over $100,000 wired to my back account – income generated by a single letter!)
But, more importantly, you should do it for yourself.
A Rich Man’s Best Advice
“You’ll get the nuts and bolts of copywriting. You’ll learn a copywriting formula that’s proven successful. Plus, you’ll get to meet other aspiring and established copywriters. And the folks at AWAI really work hard to help you succeed.”
– Carline Anglade-Cole,
“My success in investing has come from learning and applying the secrets of the investment masters — Soros, Buffett, Templeton, etc. My success as a writer has come from learning and applying the secrets of Mark Ford.”
– Steve Sjuggerud,
Warren Buffett, one of the smartest and most successful men of our time – and Medal of Freedom winner – was recently asked what he considered to be the best investment the average person can make.
Here’s what he said:
Investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold.
That could very well be the best advice Mr. Buffett has ever offered.
There has never been a better time to put your future squarely in your own hands – and master a valuable skill that will forever be in demand… now and right through your retirement years.
Imagine having time to travel like you’ve always wanted… to finally take up that hobby you’ve always wanted to do… master that sport… or get into the best physical shape of your life.
As a copywriter, you can have the time and the money to do it.
But here’s why now is the ideal time to see if “the writer’s life” is the life for you.
$497 Can Get You Started…
The price of AWAI’s Accelerated Program for Six-Figure Copywriting is $497.
“There’s more selling power in this program than in all of the books on display at a typical Barnes & Noble!”
– Roger C. Parker,
“The writing life – copywriting and writing in general – has been extremely good to me. A terrific way to make a living. And, as a ‘teacher.’ I’ve been helping businesspeople, entrepreneurs, authors, consultants, and others create their ideal business lives for decades.
“In looking for the best possible forum to share my experience and ideas, I could not have found a better home than AWAI.”
– Dan Kennedy,
You’ll get access to everything you need to live the writer’s life. Including the program, your first practice writing exercises, your email subscription to The Golden Thread, and, of course, your invaluable Hall of Fame packed with some of the most successful sales letters of all time.
… And There’s No Risk to You
Take a full year to immerse yourself in the program…
Learn the skills…
Learn about our industry…
Study the successful promotions…
Learn a new technique every day…
Have fun writing…
See who’s hiring…
Land your first client when you're ready…
Then, after all that…
If it’s not everything you imagined — or if you happen to decide copywriting just isn’t for you — let Member Services know within that year and we’ll send your $497 back… no questions asked.
I think you’ll agree… that’s a very fair offer.
The Best $497 You’ll Ever Spend…
You know as well as I do, people spend $50,000 or more on a college degree and never earn over $100,000 a year. This is a very real opportunity to learn a marketable skill that can earn you a nice six-figure income for the rest of your life.
And now you can get started for a tiny fraction of the cost.
So if you’re ready to put the “workaday life” behind you – and choose a lifestyle that’s richer, freer, and infinitely more rewarding… get AWAI’s Accelerated Program for Six-Figure Copywriting through this very special offer today.
Or if you’d prefer to place your order with someone in our office, please call our knowledgeable Member Services team at 1-866-879-2924 during regular business hours. (We’re in Florida, on Eastern Time.)
Remember, there’s no risk for an entire year.
And if you love it – and decide the writer’s life is for you – your very first letter could be the next one to rock the direct-response world… and lead to, among other things, a $10,000 writing contract from AWAI with your name on it.
Co-Founder, Co-Chairman, AWAI
P.S. Also for you… a very timely and special report titled “How to Safely and Quickly Change Careers.” It’s everything you need to know about leaving your old life and embarking on your exciting new copywriting journey. Remember, this is just one special bonus you’ll receive.
“After going through AWAI’s program, I sent some letters advertising my services as a freelance copywriter. I only mailed 16 letters. This was my ‘dream clients’ list. Companies I really wanted to work for…
“That was two weeks ago.
“Today, I have three new clients!
“After getting a call this morning from a publisher, I was so happy I jumped up and down. You have to understand, this is a huge company that just doesn’t deal with small fries like me.
“I couldn’t even call the marketing department, they don’t take cold calls. Period. And here I was getting a call – not from the marketing manager’s assistant, or even the manager… but the publisher himself – asking me if I’d be interested in writing for him! I decided I better wait before promoting myself anymore.
“At this rate, I won’t be able to keep up with all the work I’m getting.”
– Victor Elias, Winfield, B.C.
“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate… and so broke… I might have thrown it away. That was three years ago. This year, I claimed $134,408 on my income tax return – all from copywriting!”
– Monica Day, Philadelphia, PA
“Since taking my first AWAI copywriting course and attending several AWAI copywriting bootcamps, my new career as a freelance copywriter has really taken off. Clients I gained from submitting my first bootcamp spec assignments 2 1/2 years ago are still my clients today, earning me over six figures a year. Plus, I've been able to afford to indulge my passion for travel. Just in the last year, I've gone to Honduras, Greece, Italy, Turkey, and Croatia. Thanks, AWAI, for all your help!”
– Susan Nickerson, Longmont, CO
American Writers & Artists Inc.
101 SE 6th Avenue, Suite A
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924